Located in the most popular mall in Depok, Margo City, MS Glow launched its new product line, perfume. Starting with securing the perfect venue, we then developed an immersive experience booth and installation, including the aura booth for the three perfumes launch. We created 3 different personas, and 3 distinctive installations for 6 days exhibition.
The launching event was closed by a immersive activation attended by more than 15 celebrities and national influencers, including Nagita Slavina, MS GLOW Perfume Brand Ambassador.